Receiving chemotherapy is no fun for anyone and can be a particularly difficult experience for children. However, international ad agency JWT Brazil and film studio Warner Brothers recently teamed up with the A.C. Camargo Cancer Center in São Paulo, Brazil to develop a campaign, “Super forumula to fight cancer,” to make the experience a little easier and more fun for children: The program was based on the idea that the first step to the fight against cancer is believing in… Continue reading →