This entry is part 6 of 6 in the series MTV’s Scrubbing InWhen MTV announced ‘Scrubbing In’ was coming to the airwaves, it certainly made some waves. There was outrage within the nursing community. Outrage was expressed from every sector and position; starting with the nursing student all the way to the President of the ANA. There was little support for this new reality show featured by MTV. Johnson & Johnson even received some backlash for it’s advertising during the show. Johnson & Johnson has long sought to fuse its image with the image of the nursing profession through the company’s Campaign for Nursing’s Future. Karen Daley, President of the ANA presented a letter to MTV’s president stating the ANA’s “disappointment at your depiction of nurses..” Calls to get the show cancelled began by Change.org before the show ever even aired. TheTruthAboutNursing.org was a key player in the petitions. It’s interesting to note, however that TheTruthAboutNursing supported the drama Series ‘Nurse Jackie’ which I personally refused to watch due to the glamorization of a drug addicted nurse. In my opinion, this is much worse than exposing the after hour exploits of the nurses on Scrubbing In. The question now is: Was ‘Scrubbing In’ Cancelled? The Docu-series wasn’t cancelled but MTV responded to the outcry… 1. Less prominent air time - Starting with the episode airing November 14, MTV promised to move the air time of Scrubbing In from 10 pm to midnight. 2. Re-editing some episodes - Three of the six remaining episodes ofScrubbing In will be re-edited to […]
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